Creating Great Customer Experiences in Hair Salons

Today more than ever it is imperative to provide your customers with a great experience.

Customer experience directly impacts not just your sales but your brand reputation. Putting their hair in your hands requires a great deal of trust of your customers in your professionalism and your services. When repeat customers or new customers walk into your hair salon they should be able to feel at ease, as though all of their needs are being catered to, a level of professionalism and customer service that really reflect well upon the services you provide. 

Hair salons have come under fire because of the environmental impact the products and equipment in half. To that end the more successful salons have made sincere efforts to become environmentally friendly and sustainable not only by recycling but by reducing waste. Such efforts have gone a long way toward establishing trust and credibility for these salons and their brand. In fact, there are new sites dedicated to helping customers search out only environmentally friendly and sustainable hair salons when looking for local recommendations. As hair salons find ways to be a more sustainable and eco-friendlier, they can increase the number of appointments booked and the overall sales made. But once people are interested in the services your salon offers, you have to focus heavily on making sure they have a positive experience the moment they walk through the door. 

Why Customer Experience Matters

Customer experience has quickly become a priority for businesses. Customers don't choose their business loyalty based on pricing or based on the variety of products offered. Realistically customers are staying with companies because of the experience they receive and if they have a negative experience, that's all it takes for them to leave and find a new company in which to place their loyalty. Customers are using multiple devices and channels to look for trustworthiness and to find the companies out there that are not only the most professional but are the most authentic.

Waiting Areas

In a hair salon there are a lot customers if a significant down time. From the moment a potential customer walks through the door they are greeted by the reception area where they can schedule appointments, check on availability, and peruse services. Once individual show up for appointments, they still have to walk through the reception area and are typically according to a waiting area. It is in the waiting area that customers might sit for 30 minutes or longer while they wait for their hairdresser to finish with another client. Even as they are undergoing their hair cut, color, or style, there can be a lot of waiting in between services and during that time the experience can make or break your brand reputation.

Whether individuals are alone or in the comfort of friends or family, hair salons need to make the waiting area and reception area as inviting as possible. Anxiety can be reduced for those who are worried about their appointments by using an open, well-lit space. Having indoor plants can go a long way toward alleviating the impact hair products might have on the air quality. Reading material of course is paramount, with collections of fashion magazines and hairstyle magazines often scattered around the seating area so that clients can more easily point out the color or cut they really want.

But equally important is to provide waiting customers and supportive friends with beverages. Having a drink system that offers 30 different beverages all of which contain natural ingredients can offset the impact hi sugar-filled sodas or energy drinks on already frazzled nerves. Sugar free or low calorie drink options and give those worried about their appearance and their health guilt-free varieties to consume. Just as important, in between each appointments, your staff and employees can take quick breaks to fill up their cup with whatever strikes their fancy at any point in the day.

Sustainability

Modern buyers and consumers are heavily focused on corporate measures for sustainability. Businesses large and small are now expected to focus some of their professional efforts on sustainability given the current state of the environment. And to that end the influence of single-use and canned bottles are beverages has exacerbated environmental degradation not just because of the resources required to manufacture one time use bottles but to transport them, refrigerate them, store them, and eventually filter them from landfills.

Offering customer experience that provide the simple pleasure of something to drink can play an influential role in building credibility even more so if the drink offerings are sustainable themselves.

The Lavit Drink System, for example, is significantly more sustainable because of the reduced resources associated with the beverages. What's more, this company donates a portion of their proceeds to OneDrop which provides clean drinking water sources to communities in need around the world.

So, companies looking to provide customers with a positive experience while also establishing brand trust and credibility can incorporate this drink system to not only provide a range of drink items within the waiting room and each office but to partner with a company that is committed to sustainability and bettering the planet one water source at a time.

Works Cited:

http://www.superoffice.com/blog/customer-experience-strategy/

https://www.drinklavit.com/